420 is supposed to be about rollin and chillin’, but
Snapchat has stirred up a tense response with its politically incorrect filter meant
to celebrate the late reggae icon and weed lover, Bob Marley. To celebrate the unofficial
holiday devoted to pot, the social-media service produced a filter that can
make users look like Bob Marley. The filter puts Bob’s famous hat with dreads. But
Snapchat didn’t stop there, they went as far as to put Bob Marley’s Face. This means
for some people, that it will turn your face black.
This created so much uproar, that Snapchat put out a statement
a couple hours after launching the filter,
“The lens we launched today was created in partnership with the Bob Marley Estate, and gives people a new way to share their appreciation for Bob Marley and his music,” the company wrote. “Millions of Snapchatters have enjoyed Bob Marley’s music, and we respect his life and achievements.”
“The lens we launched today was created in partnership with the Bob Marley Estate, and gives people a new way to share their appreciation for Bob Marley and his music,” the company wrote. “Millions of Snapchatters have enjoyed Bob Marley’s music, and we respect his life and achievements.”